{"id":7314,"date":"2026-06-04T15:38:22","date_gmt":"2026-06-04T13:38:22","guid":{"rendered":"https:\/\/sanlorenzomontalcino.it\/?p=7314"},"modified":"2026-06-04T16:31:22","modified_gmt":"2026-06-04T14:31:22","slug":"lorenzo-a-mans-name-a-lifetimes-dream","status":"publish","type":"post","link":"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/","title":{"rendered":"Lorenzo: a man’s name, a lifetime’s dream"},"content":{"rendered":"<\/p>\r\n

Perhaps you’ve wondered, uncorking a bottle, where that name comes from:\u00a0SanLorenzo.<\/strong>\u00a0It’s not the name of a village, not a patron saint of the vine.\u00a0It’s the name of a man<\/strong>. A man who spent his entire life\u00a0chasing a single dream:<\/strong>\u00a0to own a piece of land for himself.<\/p>\r\n

His name was\u00a0Lorenzo Ferretti<\/strong>. He was born on January 28, 1846, to Pietro and Caterina, a peasant family at Villa a Tolli, a small hamlet nestled on the hills above Sant’Antimo, in that Montalcino countryside that still smells of wild herbs and warm stone today. He worked as a gamekeeper, but his thoughts were always elsewhere: on those fields that didn’t belong to him, held in the hands of a few bourgeois families who kept the land as a birthright.<\/p>\r\n

Below, a page from the\u00a0handwritten birth register<\/strong>\u00a0kept by the local municipality. Before 1875 \u2014 the year printed forms became standard across Italy \u2014 every record was written by hand by the civil registrar, line by line, in registers just like this one.<\/p>\r\n

\"\"<\/p>\r\n

Lorenzo Ferretti married\u00a0Carlotta<\/strong>, ten years his junior. Together they had six children, four girls and two boys:\u00a0Guido<\/strong>\u00a0and\u00a0Settiminio<\/strong>, to whom Lorenzo would one day leave what he didn’t yet own, but already imagined.<\/p>\r\n

Below, a page from the pre-printed birth register introduced on January 1, 1875, when Royal Decree no. 2135 made standardised forms mandatory for all municipalities across Italy. Unlike the earlier handwritten registers, these new forms came with fixed columns and pre-set fields \u2014 name, date, parents, witnesses \u2014 leaving the civil registrar only to fill in the relevant details.\u00a0Lorenzo’s signature appears here as proof that, unlike most peasants of his time, he could write.<\/strong><\/p>\r\n

\"\"<\/p>\r\n

At the end of the nineteenth century, he managed to buy a small plot of land called Logarelli. Bramante \u2014 nephew of Lorenzo and the grandfather of current owner Luciano Ciolfi \u2014 used to say that when Lorenzo first set foot on that land, there was nothing there but a shelter for pigs sent out to graze. Nothing more. But\u00a0Lorenzo didn’t see poverty: he saw a starting point.<\/strong>\u00a0Within a few years he built a house, and at the turn of the century the family moved there, onto that piece of hillside wrested from the world.<\/p>\r\n

Lorenzo died in 1916, at the age of seventy. He is said to be buried in the cemetery of Pieve Santa Restituta \u2014 the one that was once called Intistieti. An ancient name, nearly forgotten, yet not truly gone: it became one of the most iconic wines of Montalcino. Carlotta also lived to seventy. Both were\u00a0remarkably long-lived for their time.<\/strong><\/p>\r\n

At Rogarelli \u2014 as that land is still known today \u2014 the family grew and prospered. Children had children, the farm filled with voices and work. Until Guido, son of Lorenzo and father of Bramante and Giovanni, understood that it was time to break away. together with his wife Teresa. That estate had grown too small to hold all the dreams living inside it.<\/p>\r\n

\"\"<\/p>\r\n

It was 1950.<\/strong>\u00a0Guido and Giovanni took a portion of Rogarelli, bought an adjacent piece of land from the Argiano estate, and founded a new farm. They\u00a0named it SanLorenzo<\/strong>, in honour of the grandfather who had started it all, who had claimed that land with his bare hands and the stubbornness of someone who has no other way.<\/p>\r\n

Today, when you hold\u00a0a bottle of SanLorenzo, you hold that story<\/strong>.\u00a0Three generations of hands<\/strong>\u00a0that have worked this land, and a name that has never changed: that of a farmer with an unyielding dream, born on January 28, 1846, on the hills above Sant’Antimo.<\/p>\r\n

\"\"<\/p>\r\n

“When my grandfather Bramante told me about Lorenzo,<\/em><\/strong><\/p>\r\n

there was always a particular light in his eyes.<\/em><\/strong><\/p>\r\n

As if speaking of him was already a way of keeping him alive.<\/em><\/strong><\/p>\r\n

I hope this story does the same for you.”\u00a0<\/em><\/strong>Luciano Ciolfi, 3rd generation.<\/p>\r\n

You can read the story, but to truly understand it you have to come and live it. We look forward to welcoming you at SanLorenzo.<\/p>\r\n

Luciano Ciolfi<\/strong><\/span><\/p>\r\n

SanLorenzo Montalcino<\/strong><\/p>\r\n

 <\/p>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>

[vc_row][vc_column][vc_column_text]<\/p>\r\n

Perhaps you’ve wondered, uncorking a bottle, where that name comes from:\u00a0SanLorenzo.<\/strong>\u00a0It’s not the name of a village, not a patron saint of the vine.\u00a0It’s the name of a man<\/strong>. A man who spent his entire life\u00a0chasing a single dream:<\/strong>\u00a0to own a piece of land for himself.<\/p>\r\n

His name was\u00a0Lorenzo Ferretti<\/strong>. He was born on January 28, 1846, to Pietro and Caterina, a peasant family at Villa a Tolli, a small hamlet nestled on the hills above Sant’Antimo, in that Montalcino countryside that still smells of wild herbs and warm stone today. He worked as a gamekeeper, but his thoughts were always elsewhere: on those fields that didn’t belong to him, held in the hands of a few bourgeois families who kept the land as a birthright.<\/p>\r\n

Below, a page from the\u00a0handwritten birth register<\/strong>\u00a0kept by the local municipality. Before 1875 \u2014 the year printed forms became standard across Italy \u2014 every record was written by hand by the civil registrar, line by line, in registers just like this one.<\/p>\r\n

\"\"<\/p>\r\n

Lorenzo Ferretti married\u00a0Carlotta<\/strong>, ten years his junior. Together they had six children, four girls and two boys:\u00a0Guido<\/strong>\u00a0and\u00a0Settiminio<\/strong>, to whom Lorenzo would one day leave what he didn’t yet own, but already imagined.<\/p>\r\n

Below, a page from the pre-printed birth register introduced on January 1, 1875, when Royal Decree no. 2135 made standardised forms mandatory for all municipalities across Italy. Unlike the earlier handwritten registers, these new forms came with fixed columns and pre-set fields \u2014 name, date, parents, witnesses \u2014 leaving the civil registrar only to fill in the relevant details.\u00a0Lorenzo’s signature appears here as proof that, unlike most peasants of his time, he could write.<\/strong><\/p>\r\n

\"\"<\/p>\r\n

At the end of the nineteenth century, he managed to buy a small plot of land called Logarelli. Bramante \u2014 nephew of Lorenzo and the grandfather of current owner Luciano Ciolfi \u2014 used to say that when Lorenzo first set foot on that land, there was nothing there but a shelter for pigs sent out to graze. Nothing more. But\u00a0Lorenzo didn’t see poverty: he saw a starting point.<\/strong>\u00a0Within a few years he built a house, and at the turn of the century the family moved there, onto that piece of hillside wrested from the world.<\/p>\r\n

Lorenzo died in 1916, at the age of seventy. He is said to be buried in the cemetery of Pieve Santa Restituta \u2014 the one that was once called Intistieti. An ancient name, nearly forgotten, yet not truly gone: it became one of the most iconic wines of Montalcino. Carlotta also lived to seventy. Both were\u00a0remarkably long-lived for their time.<\/strong><\/p>\r\n

At Rogarelli \u2014 as that land is still known today \u2014 the family grew and prospered. Children had children, the farm filled with voices and work. Until Guido, son of Lorenzo and father of Bramante and Giovanni, understood that it was time to break away. together with his wife Teresa. That estate had grown too small to hold all the dreams living inside it.<\/p>\r\n

\"\"<\/p>\r\n

It was 1950.<\/strong>\u00a0Guido and Giovanni took a portion of Rogarelli, bought an adjacent piece of land from the Argiano estate, and founded a new farm. They\u00a0named it SanLorenzo<\/strong>, in honour of the grandfather who had started it all, who had claimed that land with his bare hands and the stubbornness of someone who has no other way.<\/p>\r\n

Today, when you hold\u00a0a bottle of SanLorenzo, you hold that story<\/strong>.\u00a0Three generations of hands<\/strong>\u00a0that have worked this land, and a name that has never changed: that of a farmer with an unyielding dream, born on January 28, 1846, on the hills above Sant’Antimo.<\/p>\r\n

\"\"<\/p>\r\n

“When my grandfather Bramante told me about Lorenzo,<\/em><\/strong><\/p>\r\n

there was always a particular light in his eyes.<\/em><\/strong><\/p>\r\n

As if speaking of him was already a way of keeping him alive.<\/em><\/strong><\/p>\r\n

I hope this story does the same for you.”\u00a0<\/em><\/strong>Luciano Ciolfi, 3rd generation.<\/p>\r\n

You can read the story, but to truly understand it you have to come and live it. We look forward to welcoming you at SanLorenzo.<\/p>\r\n

Luciano Ciolfi<\/strong><\/span><\/p>\r\n

SanLorenzo Montalcino<\/strong><\/p>\r\n

 <\/p>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

Perhaps you’ve wondered, uncorking a bottle, where that name comes from:\u00a0SanLorenzo.\u00a0It’s not the name of a village, not a patron saint of the vine.\u00a0It’s the name of a man. A man who spent his entire life\u00a0chasing a single dream:\u00a0to own a piece of land for himself. His name was\u00a0Lorenzo Ferretti. He was born on January<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":7318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[318],"tags":[280,319,282],"yoast_head":"\nLorenzo: a man's name, a lifetime's dream - Sanlorenzo - Brunello di Montalcino<\/title>\n<meta name=\"description\" content=\"Perhaps you've wondered, uncorking a bottle, where that name comes from:\u00a0SanLorenzo.\u00a0It's not the name of a village, not a patron saint of the vine.\u00a0It's We are pleased to share with you something that, over the years, has become a ritual for us.After each vintage, we set aside a small number of bottles of our Brunello di Montalcino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lorenzo: a man's name, a lifetime's dream - Sanlorenzo - Brunello di Montalcino\" \/>\n<meta property=\"og:description\" content=\"Perhaps you've wondered, uncorking a bottle, where that name comes from:\u00a0SanLorenzo.\u00a0It's not the name of a village, not a patron saint of the vine.\u00a0It's We are pleased to share with you something that, over the years, has become a ritual for us.After each vintage, we set aside a small number of bottles of our Brunello di Montalcino.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanlorenzo - Brunello di Montalcino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sanlorenzo.Montalcino\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-04T13:38:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T14:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanlorenzomontalcino.it\/wp-content\/uploads\/2026\/06\/Unknown.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"info@poderesanlorenzo.net\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info@poderesanlorenzo.net\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\"},\"author\":{\"name\":\"info@poderesanlorenzo.net\",\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/#\/schema\/person\/5485c0d0974b746baf3f6e753a6e26e5\"},\"headline\":\"Lorenzo: a man’s name, a lifetime’s dream\",\"datePublished\":\"2026-06-04T13:38:22+00:00\",\"dateModified\":\"2026-06-04T14:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\"},\"wordCount\":689,\"publisher\":{\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sanlorenzomontalcino.it\/wp-content\/uploads\/2026\/06\/Unknown.png\",\"keywords\":[\"brunello di montalcino\",\"montalcino\",\"sanlorenzo\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\",\"url\":\"https:\/\/sanlorenzomontalcino.it\/en\/lorenzo-a-mans-name-a-lifetimes-dream\/\",\"name\":\"Lorenzo: a man's name, a lifetime's dream - 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